The strap is the only element that can be replaced quickly and easily by the user; in fact, some models allow you to change it, for example, using a rubber strap for sport and a metal bracelet for evening wear.
Traditionally, leather straps are chosen by those with a more classic and elegant style; they distinguish some of the most famous and iconic vintage watches, as well as some of the most popular contemporary models.
Watches made in Switzerland are considered a global benchmark in the industry, synonymous with technical and manufacturing quality
Demand for sustainable watches is steadily rising. Consumers are increasingly aware of the environmental impact of the products they buy, and in 2022 the Deloitte Swiss Watch Industry Study showed that 77% of consumers are looking for sustainable watches. The watch industry had to adapt and incorporate sustainable practices into its manufacturing processes. In addition, many companies, from historic Swiss haute horlogerie brands to innovative watch start-ups, are investing in environmentally friendly watch manufacturing.