Eco-Friendly Watches: Sustainability in Watchmaking
Demand for sustainable watches is steadily rising. Consumers are increasingly aware of the environmental impact of the products they buy, and in 2022 the Deloitte Swiss Watch Industry Study showed that 77% of consumers are looking for sustainable watches. The watch industry had to adapt and incorporate sustainable practices into its manufacturing processes. In addition, many companies, from historic Swiss haute horlogerie brands to innovative watch start-ups, are investing in environmentally friendly watch manufacturing.
