Interchangeable straps and customised watches to suit every occasion

The strap is the only element that can be replaced quickly and easily by the user; in fact, some models allow you to change it, for example, using a rubber strap for sport and a metal bracelet for evening wear.
Traditionally, leather straps are chosen by those with a more classic and elegant style; they distinguish some of the most famous and iconic vintage watches, as well as some of the most popular contemporary models.
Swiss Made Watches: The Excellence of Swiss Watchmaking

Watches made in Switzerland are considered a global benchmark in the industry, synonymous with technical and manufacturing quality
Eco-Friendly Watches: Sustainability in Watchmaking

Demand for sustainable watches is steadily rising. Consumers are increasingly aware of the environmental impact of the products they buy, and in 2022 the Deloitte Swiss Watch Industry Study showed that 77% of consumers are looking for sustainable watches. The watch industry had to adapt and incorporate sustainable practices into its manufacturing processes. In addition, many companies, from historic Swiss haute horlogerie brands to innovative watch start-ups, are investing in environmentally friendly watch manufacturing.
Promotional personalized watches: quality and value to celebrate and promote your brand

Celebrating a success, event or anniversary related to the history and values of your brand is an important moment for your company. Telling a piece of your story to customers and employees is a moment of extreme value and it is essential to choose carefully how to do it. TAN SA is a leading custom […]
How to create a collection of private label watches

Watches reflect the character and style of the wearer, from the sportiest to the most elegant models up to smartwatches. Creating a line of watches starting from the original idea is a unique and exclusive service that allows customers to choose every detail to communicate their values and those of their brand. So, how to […]
How a mechanical watch works

Watches featuring a mechanical movement, both manual and automatic, are an icon of style and history that never gets old. Over the years, some watches have become true symbols of the art of watchmaking, design, and mechanics, capable of telling the story of the era in which they were designed and manufactured. The charm of […]